Tourism Corporation Management: Performance and Evaluation, , B.S. Yadav, , Upasana Sharma, Shree Publishers & Distributors, 9788183293518

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Tourism Corporation Management: Performance and Evaluation

B.S. Yadav (Author) Upasana Sharma (Author)

Synopsis Tourism is recognised as a major global service industry governed by the laws of supply and demand. Tourism has advanced as commitment to general development. The tourism sector of the economy contributes towards foreign exchange reserves, creates income and employment opportunities, particularly in remote and backward areas, strengthens national integrity and promotes international understanding by intensifying socio-cultural exchanges among people from different regions and countries. Thus, tourism touches not only the economics fabrics of the society but also has deep rooted effects on social norms and moral values.

This book presents a comprehensive view of importance and growth of tourism industry in India. Concerted and vigorous efforts have also been made to highlight the project planning management, organisational structure and activities, financing policies and performance evaluation of State Tourism Development Corporations. A detailed analysis of effective suggestions and suitable policy measures to improve and strengthen the performance of the corporations has also been made in the present study.

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About the authors

B.S. Yadav

Dr. B.S. Yadav is presenlty working as a Reader and Head, P.G. Deptt., of Economics D.N. College, Gulaothi (Bulandshahr). He obtained his M.A. in Economics (1973) with first division from the University of Rajasthan, Jaipur. He got his M.Phil degree in 1978 with first division from the Panjabi University, Patiala. He did his Ph.D., in Economcis (1989) from the Agra University, Agra. Dr. Yadav has to his credit a number of articles and research papers published in variuos leading Economic Journals. Forty eights students have also complected their Dissertations in M.A. (Eco.), under his supervision till now. Dr. Yadar has already authored and co-author several books on Economics.

Upasana Sharma

Upasana Sharma has a very brilliant and excellent academic career. She obtained her M.A. degree with first division in Economics in 2003 from D.A.V. (P.G.) College, Bulandshahr affiliated to C.C.S. University, Meerut . She was awarded her Ph.D. degree in Economics by C.C.S. University, Meerut in 2007. She has also got her Masters Degree in Tourism Management from I.G.N.O.U., New Delhi in 2008. She has contributed a number of articles to the various academic journals of national repute. She has also authored and co-authored several books in Economics. Presently, she is working as a part time lecturer in Economics at D.N. P.G. College, Gulaothi, (Bulandshahr).

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