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Anil Varma holds a bachelor's degree and master's degree in commerce from Mumbai University. He also holds an MBA from Indira Gandhi National Open University and PGDCS from Datapro Information Technology, Mumbai. He has around 20 years of varied industrial experience. He is currently working as Consulting Editor at Icfai Business School Research Centre, Pune. Prior to joining Icfai, he worked with organizations like SM Dyechem Ltd., Mumbai; Batliboi Ltd., Coimbatore; Voltas Ltd., Pune; and Hyundai Electronics India Ltd., Pune. His areas of interest include accounting, finance and commercial.

Reena Poddar holds an MBA from Icfai Business School, Hyderabad. Currently, she is working as Associate Consultant with Icfai Business School Research Centre, Pune. She has around four years of experience in the field of academic research. Her articles have been published in various magazines. Her interest areas are CRM, Advertising and Retail.