Animation, Broadcasting, Gaming: On the Cusp of Growth
Synopsis
The three focus segments of this paper: Animation, Gaming and Broadcasting all have the potential to see near future as inflection points in their growth.
Animation and Gaming reminds us of the transformation the IT-ITES Industry brought to the Indian economy and populace some years back. The Indian animation industry is well-geared to start grabbing a larger share of the increasing outsourcing pie. As the economy moves out of tough times, there is hope that animation houses in India would take the initiative to develop the in-pipeline high budget high quality movies and animation content and showcase their capabilities. Players are also expected to leverage the incoming 3G technology and develop end-to-end mobile games (IPs). Promoting gaming / animation as a career in India and working with the Government for higher dissemination of related professional education hold the key.
As of now, Television, as evident from Indian and global experiences, does not have a real substitute for either the audience or the advertiser. However, with the unprecedented growth of channels in India, only the players who invest in understanding the consumer and target pre-determined segments with innovative content and programming are slated to emerge winners, leaving the others behind. Digitization will be the most rapidly growing trend in this industry – Players need to understand the implications and adapt themselves to this growing phenomenon. It will be really interesting to see if the industry witnesses any consolidation in the coming 12-18 months. Another key thing that I am really awaiting is the reaction of the content providers in the industry to the oncoming 3G Wave.
The future of radio in this country is primarily dependent upon change in the regulations and the mode of the much-awaited Phase 3 Licensing. The real potential of the medium which lies in its local reach and interactivity can never be realized unless radio broadcasting players find it commercially feasible to operate in small towns and cities, with the freedom to broadcast multiple genres.
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Animation and Gaming reminds us of the transformation the IT-ITES Industry brought to the Indian economy and populace some years back. The Indian animation industry is well-geared to start grabbing a larger share of the increasing outsourcing pie. As the economy moves out of tough times, there is hope that animation houses in India would take the initiative to develop the in-pipeline high budget high quality movies and animation content and showcase their capabilities. Players are also expected to leverage the incoming 3G technology and develop end-to-end mobile games (IPs). Promoting gaming / animation as a career in India and working with the Government for higher dissemination of related professional education hold the key.
As of now, Television, as evident from Indian and global experiences, does not have a real substitute for either the audience or the advertiser. However, with the unprecedented growth of channels in India, only the players who invest in understanding the consumer and target pre-determined segments with innovative content and programming are slated to emerge winners, leaving the others behind. Digitization will be the most rapidly growing trend in this industry – Players need to understand the implications and adapt themselves to this growing phenomenon. It will be really interesting to see if the industry witnesses any consolidation in the coming 12-18 months. Another key thing that I am really awaiting is the reaction of the content providers in the industry to the oncoming 3G Wave.
The future of radio in this country is primarily dependent upon change in the regulations and the mode of the much-awaited Phase 3 Licensing. The real potential of the medium which lies in its local reach and interactivity can never be realized unless radio broadcasting players find it commercially feasible to operate in small towns and cities, with the freedom to broadcast multiple genres.
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