Logo

Synopsis Advertising, Society and Consumer Culture is designed as a core textbook for courses in Advertising and Society. Authors Roxanne Hovland and Joyce Wolburg develop an integrated, theory-based perspective that provides students with a framework for understanding past, present, and future issues in advertising communications.

Chapters cover the entire range of social, political, cultural, regulatory and economic issues surrounding advertising and its role in modern society. Among the many social issues discussed are advertising and gender stereotyping, advertising to venerable audiences, and the distribution of wealth in a consumer society.

Key features: Intertwines the development of the consumer culture with exploration of then historical political, regulatory, and ethical issues of advertising. Includes clear, comprehensive tables that chronicle historical developments and key legal cases. Offers readability for undergraduates but provides enough depth to serve as a graduate level text. Contents extensive notes and bibliography.