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Synopsis Rapid expansion in the media industry in India has taken place in a big way. Several new Newspapers and Magazines have come into being. Electronic media also have surged forward. Along with print journalism, Radio and Television have also started expanding. The concept of mass communication has "arrived" in the real Sense of the term. Research in the media issues has also started emerging, and social scientists have found media to be a rich field to be explored. Today, all media of mass communication are taking rapid strides in their respective areas of operation what Marshall McLuhan predicted several years ago, has become a reality. The world has indeed become a 'global village'. Radio, television, newspapers, magazines, films everything is available instantly all over the world just for the asking. India is no exception.

The present publication addresses the Academic requirements of graduate and post graduate Teaching in the field of Journalism and mass communication. It will be an essential reading for practising journalists, students and scholars of journalism and mass communication and also the interested general reader.