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Synopsis Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firm’s crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive.

Covering all the information needed to turn a new idea into a growing and profitable business, it takes the reader through each important step of the start-up process in clear, accessible way. Practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law, employing staff.

Now with international case studies, information on how to start an internet business and an introduction to cloud computing and setting up a green business, Starting a Successful Business will show you how to make your business a success, keep you from making costly mistakes and save time and money in the process.