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Advertisements of India Shining, spiritualistic image-making of political leaders have become a very common practice over Indian media. In India, having kicked-off a process of economic reform quite early, the forces of privatization and globalization have given a free rein to dramatic changes in the country’s media. Amidst a deluge of film-based entertainment, news and current affairs provided by private channels, All India Radio and Doordarshan, once the country’s officially anointed public service broadcasters, have become undecided incarnations of their former selves. This time in the history of Indian media is critical, it’s overwhelming in the quick and dramatic changes over the last few years. Today’s vastly changed media scenario calls for a recasting of the role of media in promoting pro-social change.

The purpose of Journalism is to provide people with the information they need to be free and self-governing –as clear a statement of purpose as has ever been written. They are paid by the corporation but work for their readers, their copy is screened buy editors who are appointed by management, the pressure of entertainment news eats away at their purity, and their owners, more and more coming from outside the news business, are motivated primarily by the bottom line. The departments of journalism started renaming themselves after the mid-1970s as department of journalism and mass communication, department of communication, department of journalism and communication, etc.