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The application of cutting edge technology in the production and management of agri-horticultural enterprises is increasing in a swashbuckling manner. Today we are not only attuned to ensuring food security but also adequately concerned to the ecological deterrence from erosion and contamination. The precision agriculture has got tremendous application a micro-micro level and also at the national level. The increasing application of GIS, GPS and RST, together called geoinformatics, has enabled precision agriculture and precision horticulture to create value added marketable production with a clandestine consideration of field and temporal variabilities. This book is a splendid creation for eying on both the value addition as well as precision technology so that any academician or any entrepreneur can address and epitomize the opportunity and scope of precision farming par se.

The age of classical agriculture is facing sharp redundancy and will be loosing relevance in a shorter frame of time unless it can be uplifted to a level of livelihood generation process and product not only for the horticultural entrepreneur elites, but also for the millions of grass root farmers, hungry and hunting for food, income and livelihood from the amazing world of horticulture.

The volume of biological production is sometimes rendered meaningless and sometimes goes a liability of production because these are not scaled up with value addition-a worth of Rs.30000/- crores of horticultural produces every year is lost in India due to lack of proper supply chain. This is a sheer insensitive activity on the face of upsurge in poverty and unemployment. In a global market, value added agriculture from India does contribute only to the tune of 1-2 %. A country with the highest horticultural productivity in the versions of vegetables, fruits, flowers, spices, medicinal and plantation crops is suffering from intrinsic contradictions by displaying a poor value addition to the mammoth production.

The book is rightly envisaging to create a series of vista primarily for the small and medium entrepreneurs on how to create livelihood, generate income and ensure food security by transforming the stale green biology into a rippling silvery livelihood. All possible traits of horticulture has been incorporated with a clear focus on processing and quality enhancement, marketing and supply chain performances, the gender dimensions, livelihood and employment.

We are of every hope that this is not a mere book volume but a comprehensive handbook for willing entrepreneurs to transform their means of life into a synergy of economy and emotions. The institutions, organizations from the domain of agribusiness management, horticultural enterprises, NGOs, scholars, corporate professionals, ameturists and many more genres will be immensely benefited.