Legends In Marketing: Philip Kotler (In 9 Volumes), , Jagdish N. Sheth, Sage Publications India Pvt. Ltd., 9788132105190

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Legends In Marketing: Philip Kotler (In 9 Volumes)

Jagdish N. Sheth (Editor) Legends in Marketing

Synopsis

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.

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Legends In Marketing: Philip Kotler (In 9 Volumes)

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About the author

Jagdish N. Sheth

Jagdish N. Sheth is the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. Professor Sheth is a renowned scholar and world authority in the field of marketing. His insights on global competition, strategic thinking, consumer behaviour, and relationship management are considered revolutionary. In 2004, he received both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Awar-the two highest awards given by the American Marketing Association.

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