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Social media take on many different forms like internet forums, weblogs, social blogs, microblogging, wikis, social bookmarking. Social media is the set of web-based broadcast technologies that enable the democratisation of content, giving people the ability to emerge from consumers of content to publishers. Social media site development really began to take off, both in terms of platform development and content creation, in 2000. The advent of social media is transforming the way in which people connect with each other and the manner in which information is shared and distributed. In order to encourage and enable government agencies to make use of this dynamic medium of interaction, a basic framework and guidelines for use of social media by government agencies in India has been formulated. This is a well-written book in simple and flawless language so that students of journalism and mass communication can easily grasp the subject.