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Tourism planning is goal oriented striving to achieve certain objectives by matching available resources and programmes with the needs and wants of people. Successful tourism planning and development means serving both tourists and local residents. This book stress the importance of a market orientation for attracting and serving tourists. This market orientation must be balanced with a clear view of how tourism serves the broader community interest and an understanding of the positive and negative impacts of tourism development.

This book provides basic guidelines for comprehensive tourism planning at a community or regional level and an integrated overview of all aspects of tourism and the planning functions that accompany it emphasizing concepts and principles for better planning. It contains enhanced discussions of the role of communities immediately surrounding the sites using newer tourism cases as examples.