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There has been an upmarket trend in the tourism over the last few decades. Tourists have high levels of disposable income considerable leisure time are well educated and have sophisticated tastes. There is now a demand for a better quality products which has resulted in a fragmenting of the mass market for beach vacations people want more specialised versions quieter resorts family oriented holidays or niche market targeted destination hotels. The developments in technology and transport infrastructure such as jumbo jets low cost airlines and more accessible airports have made many types of tourism more affordable.

Providing a complete picture of the modern tourism industry this book explains challenges and opportunities in the field. This book will be an ideal resource for educators students developers entrepreneurs investors Tourism strategists planners policy makers and anyone interested in sustainable tourism for the new millennium.