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Synopsis The Asian Media Information and Communication Centre, or AMIC, is a major resource centre for communication practitioners with interests in the Asia-Pacific. Based in Singapore, the Centre has a network of country representatives throughout the region. The Centre was established as a non-profit, nongovernmental organization in 1971 with the support of the Federal Republic of Germany. AMIC is a registered charity in Singapore. The aim of the Centre is to promote good communication practices to foster socioeconomic development in the region. To this end AMIC generates and disseminates knowledge about communication in Asia, and the way in which it operates and affects individuals and nations. By addressing the subject both on a practical level through training programmes and professional consultations as well as on a theoretical level through research and seminars, it ensures the relevance and applicability of its activities. Part of AMIC’s role is the promotion of an awareness of the nature, structure and roles of media in society; to encourage ethical and social responsibility of the media; to support democratic access and participation in media development; and to provide opportunities for empowerment of disadvantaged sectors in the communication/media environment. The Centre is also concerned with the environmental responsibility of the communication industry. As such it collaborates with environment friendly groups and promotes environmental journalism. As a catalyst for mass communication, AMIC cooperates with governments and national bodies and works in close association with over 49 partner institution and international organization.