Research Methodology in Retail Marketing, Jnanada Prakashan, 9788171395842

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Research Methodology in Retail Marketing

Avinash Chiranjeev (Author) Rosely Jacob (Author) Samitha Rani Natarajan (Author) World Series On Research Methodology

Synopsis

Big retailers are developing different strategies to cope with increasing competition in the merchandise sector and they invest in services innovation, opening their shops to different services which are often not linked to their main activity.

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About the author

Avinash Chiranjeev

Dr. Avinash Chiranjeev, M.S., Ph.D is the Head of the IT Division at the WIBP/IIEE International Network headquartered at New Delhi. He has been associated with the most important programmes of WIBP and IIEE related to computer assisted Non Formal and continuing Education Programme, Environmental Education Information Systems and Management, natural resources Database network besides organization and implementation of scientific and innovative researchers for the optimization of the available data.

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