Entrepreneurship in the Globalized World, New Century Publications, 9788177083798

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Entrepreneurship in the Globalized World

M. Sarngadharan (Editor) Sona Padman (Editor)

Synopsis

Experts on managerial practice keep in view changing business management practices in different areas to examine aspects of entrepreneurship in the context of globalisation. They deal with entrepreneurial competency for successful business, management strategies for enhanced results, customer relation management, and human resource management and practices in the context of entrepreneurship. They take up environmental management for sustainable development and management practices of cooperatives in the globalised era. They delve into some ethical dilemmas in the digitised era. Referring to relevant court judgements and research studies, they look into management practices and problems in the health care industry and changing face of the retail market in India.

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About the author

M. Sarngadharan

Dr. Sarngadharan secured his M.Com. degree with first class first rank from the University of Kerala (1975) and Ph.D. from the University of Calicut (1986). He has been teaching at the Post-graduate level for the past 30 years and carrying out research activities for the last 25 years. He has been a Professor since 1993 and Head of the Department of Commerce at the University of Kerala since 1994. He has served as Administrator of the SNDS Trust, Sivagiri, with the powers of the full Board, taken over by the Government of Kerala for Management for two years (1997-99). He has authored 12 books and 367 articles. He has also served as Dean, Faculty of Commerce and as Member, Senate, University of Kerala. Presently, he is a Member of the Senate, Cochin University of Science and Technology, Kochi; Member, Academic Council and Chairman, P.G. Board of Studies in Commerce, University of Kerala; and Member, Curriculum Committee, VHSC, Government of Kerala, under the Chairmanship of State Minister for Education. He has participated in several International Conferences and visited Spain, UK, Singapore, Malaysia and Nepal. He is the Chief Editor of Journal of Business Studies, published from Trivandrum.

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