Logo

The present book covers major Livestock entrepreneurship skills in simple and lucid form.

The first chapter of the book focuses on concept of entrepreneurship, personal skills of entrepreneur such as innovation, risk taking, accepting challenges and responsibilities. The second chapter of the book covers the different enterprising opportunities in livestock sector. In subsequent chapters forms of Livestock business, several factors to initiate a livestock business, bank support for entrepreneurship, entrepreneurial training, preparation of; livestock entrepreneurial projects, project appraisals, financial management, sales and marketing communication, business acumen and communication have been covered.

The textbook has been designed based on latest guidelines of Veterinary council of India and is extremely useful to graduates of veterinary science who otherwise have least exposure to principles of entrepreneurship.

This book is also beneficial to undergraduate and postgraduate students of Veterinary Science, animal husbandry who wish to pursue livestock based entrepreneurship.

Contents: Preface; Chapter 01 Entrepreneurship: Concept, Definition and Importance; Chapter 02 Key Concepts in Livestock Entrepreneurship; Chapter 03 Preparation of Livestock Entrepreneurial Projects; Chapter 04 Types of Business for Livestock Entrepreneurs; Chapter 05 Livestock Entrepreneurship Training and Development Programmes; Chapter 06 Bank Support for Livestock Entrepreneurship in India; Chapter 07 Expectations from a Veterinary Professional by Livestock Entrepreneurs; Chapter 08 Livestock Insurance; Chapter 09 Financial Credit and Financial Management; Chapter 10 Project Appraisals;Chapter 11 Marketing Channels ; Chapter 12 Standardization and Grading; Chapter 13 Sales Management, Advertising and Retailing; Chapter 14 Business Communication and Business Acumen.