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Contents: Preface. 1. Introduction. 2. Consultation as a Democratic practice. 3. Institutionalized Democracy. 4. Democracy through committees. 5. Evaluation of Democracy in business. 6. Democracy and market segmentation. 7. Democracy in pricing decision. 8. Democracy in management decisions. 9. Democracy in fixing marketing risks. 10. Democracy through government. 11. Democracy through industrial policy. 12. Democracy through tariff commission. 13. Democracy through production policies. 14. Democracy through production planning and control. 15. Democracy in production system. 16. Democracy through scheduling and control of production. 17. Democracy in sales policies. 18. Democracy through publicity, promotion and salesmanship. 19. Democracy in marketing functions. 20. Democracy in modern concept of marketing. 21. Democracy in marketing research. 22. Democracy in traditional management of our country. 23. Democracy in Indian management at top level. 24. Indian managers are yes men.