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Tourism : Present and Future Perspective: Tourism as a phenomenon and discipline has grown immensely and the concepts have crossed discipline boundaries. Under such a scenario there was a need to revisit old, established, new and under formation concept and theories with a new fervor. Lot many new universities have emerged on the national scenario and have set up new departments. The research fervor and vigour in the tourism academicia is growing and this title was conceptualized to fill in the demand.

Contents: Foreword. Preface. I. Products and destination: Introduction. 1. Small is a next big thing for tourism in Thailand/Adarsh Batra. 2. Assessing the potential of bird watching tourism in the heart of India-a study with special reference to Madhya Pradesh/Sandeep Kulshreshtha, Sandeep Paatlam and Jayati Singh. 3. Tour on an imagined heritage trail set in the mosque city of Bagerhat, Bangladesh: cogitation for market potentials/Azizul Hassan. 4. India’s intangible heritage: a study of spiritualism in Rishikesh/Charu Sheela Yadav and Archana P. Vyas. 5. Developing tourism brand peace destination Oman/Kaneezx Fatima, Boumedyen and Maruf Fatima. 6. Role of Buddhist circuit in the development of tourism industry: case of Himachal Pradesh/Ashish Naag, Sandeep Walia. 7. A case study on Gharial and tourism: role of National Chambal Sanctuary in conservation of Gharials and promoting tourism/Ravindra Singh Kushwah, Pramendra Singh and Sandeep Dubey. II. Tourism management development and impacts: 8. The entrepreneurial conundrum: a review of tourism entrepreneurship amongst indigenous societies/Darren Le Ross. 9. Climate change and impact on Hari-Ke-Pattan wetland/Abhishek Aggarwal. 10. Employee engagement: a case study of Taj Mahal Hotel at New Delhi/Sheeba Hamid and Mohd. Sadique. 11. International tourist profiling for analysis of sustainable tourism development at Kushinagar, Uttar Pradesh/Anupama Srivastava. 12. Competitive pressure and tourist satisfaction: a comparative analysis of destination competitiveness of India and Singapore/Archana Bhatia. 13. Tourism industry in India: new vistas/Narender Sharma. 14. Impact of tourism on peace and international relations/George Thomas and Rohan Bhalla. 15. Developing tourism destination through sustainable approach/Seema Paul. 16. 2T’s: Effect of terrorism on tourism in India/Pramendra Singh and Ravindra Singh Kushwah. 17. Role of print media in generation of awareness regarding local environmental and its impact on local people of Kullu, Himachal Pradesh/Arvind Kumar. III. Hospitality management: 18. Foreign direct investment in tourism and hospitality sector of India/Suneel Kumar and Kamlesh Attri. 19. Advertisement as a marketing tool in hospitality industry/Tanvi. 20. Role of homestays in building food image of the destination/Manik Arora Shunali. 21. Service quality of hotel industry in Himachal Pradesh: an empirical analysis/Deepika Gautam. 22. An inventory of infrastructure and services on offer for the people with diability in movement: a study of select star hotel of Shimla/Parikshit Sharma, Vikesh Kadhyap and Pallavi Thakur. 23. Internet marketing in hospitality industry: a study of hotels in New Delhi and NCR/Abhishek Ghai. IV. Contemporary tourism: 24. An imaginative refuge: eco tourism and branding nature/Jayne Fenton Keane. 25. Pro-poor tourism: realizing the socio-economic benefits of tourism in India with special reference to Lucknow/Masood Ansar Naqvi. 26. Promoting sports tourism in Nagaland: reflection on Naga indigenous games/Medonuo Pienyu. 27. Ethical upshots in tourism sector/Sandeep Singh. 28. Geotoruism a tourism perspective for the North West Mountain state in India/Suman Sharma and Amit Katoch. 29. The characteristics of Ahilik in Grand Bazaar and implications on tourist experience/Gurel Cetin and Ismail Kizilirmak. 30. Mysticism as a key motivating factor in tourism: a case of 33rd Kalachakra in Leh-2014/Rahul Thakur and Amit Gangotia. 31. Corporate Governance, tourism and hospitality industry in India/Deepa Shrivastava and Satish K. Mittal. 32. Alternative tourism: a vital mechanism to attain sustainable development of tourism in Katra, (J&K)/Bharat B. Sharma. 33. Community based eco-tourism in Himachal Himalayas/Amit K. Mathur. 34. FIIS and FDIS: boom to tourism/Devinder Sharma and Rishi Jerath. V. Wellness tourism: 35. Dimensions of wellness tourism/S.P. Bansal and Syed Ahmad Rizwan. 36. Emergence of wellness tourism in Himalayas: a sustainable approach sustainable and wellness tourism: an endless Himlayan resource/Parikshat Singh Manhas, Akshi Bhagat and Parvindr Kour. 37. A resource based approach in marketing the wellness destinations: a case study of Rishikesh/Pawan Gupta and Archana P. Vyas. 38. The economics of medical tourism: India a preferred destination/Lipika K. Guliani and Sandeep Walia. VI. Tourism research and education: 39. Flexible delivery in tourism management: the challenge to teaching and learning paradigms/Charles Arcodia. 40. Tourism education and sustainable development/Rajinder Kumar Bhat. 41. Research agenda on corporate Governance and performance of Indian tourism and hospitality firm/Deepa Shrivastava and Satish K. Mittal. 42. Hospitality management competencies: do faculty and students concur on employability skills/Rajinder Kumar Bhat. 43. Tourism education: challenges and constrains with special references to Gwalior/Amit Kumar Uppal. Index.