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Below the Line Marketing: Concept and Cases
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Emotional Labour: An Introduction
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The Gaming Industry: An Introduction
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Event-based Marketing: Strategies and Cases
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Product and Packaging Design: Perspectives and Cases
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Multicultural Marketing: An Introduction
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Customer Experiential Marketing: Concepts and Cases
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Beating Commoditization: Some Perspectives
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Merchandising: Concepts and Cases
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Commodity Branding: Concepts and Cases
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