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Corporate Branding Concepts and Cases
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Global Automotive Industry: Emerging Scenario
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Global Aviation Industry: Cases
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Travel and Tourism: Challenges and Opportunities
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Travel and Tourism: An Introduction
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Healthcare Sector (Volume 2)
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IT-Enabled Retailing
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Product Design: Concepts and Cases
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Retailing: Emerging Global Trends
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The Icfai University Press on Effective Advertising
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Green Marketing: Concepts and Cases
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Dynamic Pricing: Concepts and Applications
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New Product Development: Concepts and Cases
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Distribution Channel Management: Issues and Applications
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Brand Portfolio Management: Concepts and Applications
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Rural Markets: Emerging Opportunities
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Segmentation and Target Marketing: Concepts and Cases
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Effective B2B Marketing: Concepts and Cases
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Ethical Marketing: Perspectives and Applications
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Celebrity Endorsements: Perspectives and Cases
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Brand Revitalization: Concepts and Cases
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Social Media: Concepts and Marketing Applications
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Marketing of Luxury Goods and Services
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Aviation Industry: Global and Indian Scenarios
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