Corporate Branding Concepts and Cases, , K. Suresh, The ICFAI University Press, 8178815516

Preview now

Corporate Branding Concepts and Cases

K. Suresh (Author)

Synopsis Companies today strive to create a corporate brand that impacts stakeholders and society, positively. Learn about corporate branding framework, corporate branding strategy, corporate communications and building corporate reputation with the help of case studies on Lucent Technologies, Toyota, Intel, Asian Paints, i-Flex and Dr. Reddys.

28.80 25.92 $ 32.00 $

Free delivery Wolrdwidе in 10-18 days Ships in 2-4 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%

Add to cart

Buy now

Add to wishlist

Members SAVE 10% every day
BECOME A MEMBER

About the author

K. Suresh

K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.

Books by the same author