Commodity Branding: Concepts and Cases, , G.V.S. Sreedhar, The ICFAI University Press, 8178817802

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Commodity Branding: Concepts and Cases

G.V.S. Sreedhar (Author)

Synopsis In a rapidly evolving market threatened by fast product obsolescence, changing consumer demographics and tastes, fragmented media and markets and increased competition, companies have had to take the branding route to have a sustainable competitive edge even in sectors such as financial products and services. It focuses on the evolution of branding, its methods of implementation and various branding concepts and a hard look at issues relevant to commodity branding and the strategies used in developing a products brand equity, and are backed up with cases from the Indian corporate world.

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About the author

G.V.S. Sreedhar

G.V.S. Sreedhar (b. 1961) is an MBA from Andhra University. He is currently working as a Consulting Editor with ICFAI Books, a division of ICFAI University Press. He has eighteen years of work experience in sales and distribution with various companies like ACC and India Gypsum Ltd. He is also interested in business strategy. An avid quizzer, he is a long time member of K Circle, one of the oldest quiz clubs in the country. His special interests in quiz are history, mythology, Science and Literature.

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