Ethical Marketing: Perspectives and Applications, , K. Suresh, The ICFAI University Press, 8178814919

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Ethical Marketing: Perspectives and Applications

K. Suresh (Author)

Synopsis People usually believe that marketing is unethical in its practice. This book scrutinizes ethics in marketing by seeing its role in product design, advertising, sales promotion, international marketing, etc. Its role in tobacco advertising, telecom promotions, housing finance, mortgages and McDonald's serve to explain the place of ethics in marketing.

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About the author

K. Suresh

K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.

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